Yes, it will. It has been proved again and again by businesses. An active presence on social media is highly expected from any reputable firm these days.
Social media has forever changed the way consumers communicate with businesses and vice versa. Being accessible to your customers and your prospective client through social media is a key factor in developing relationships with your client and helping them through the sales funnel.
Social media marketing is never free. From asking an employee to add it to their workload to outsourcing to a marketing firm, there is always a cost. The key is to get the maximum Return on Investment (ROI) out of the time or money you put into it. However, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the result of how focused your social media marketing strategy is.
Facebook is the social media platform of choice for over a billion people worldwide. You can use it to connect and interact with your audience and to share your content in a way that encourages your fans to share it as well.
Controlling what people say about your brand online is impossible to an extent. The best way is to join in those online conversations, and influence them by being a part of them. From negative reviews to customer complaints, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you are satisfied with.