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P R Agency

Creative agency mandate



  • potters wheel | P R AgencyAdvertising campaign development and management
  • potters wheel | P R AgencyBranding campaigns
  • potters wheel | P R AgencyMarketing Collateral Design (as per mutual agreement)
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For Print



  • potters wheel | P R AgencyHow to create a campaign to meet your marketing objectives
  • potters wheel | P R AgencyUnderstanding your audiences
  • potters wheel | P R AgencyFormulating the message and USPs of your project/service
  • potters wheel | P R AgencySetting up artwork for each publication
  • potters wheel | P R AgencyMedia planning and buying
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Outdoor / OOH Advertising



  • potters wheel | P R AgencyUtilise the existing OOH opportunities to reenergise the brand
  • potters wheel | P R AgencySuggest options available and plan accordingly
  • potters wheel | P R AgencyRequired changes in corporate identity and design style
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Brand revamp



  • potters wheel | P R AgencyWe can help you define or redefine your company brand values, perception and personality
  • potters wheel | P R AgencySuggest a corporate brand identity if required to reflect the new personality of the company
  • potters wheel | P R AgencyAnalyse how effective is the brand entity to connect users
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potters wheel | media relations | P R Agency

MEDIA RELATIONS



To focus on creating and sustaining a positive image of the client, leading to higher brand equity and greater brand trust. We will consistently promote the brand and the management in media by pitching story ideas through our dependable media contact list.

Tools: Press meets, media statements and fact sheets, on-site media interactions and encouraging journalists to report constructively.

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MARKET INTELLIGENCE ACTIVITIES



  • potters wheel | P R AgencyScour intermediaries like competitors, media and market experts to provide valuable inputs to the client.
  • potters wheel | P R AgencyTrack activities of the competition.
  • potters wheel | P R AgencyMedia and social media monitoring and analysis to sustain positive image.
  • potters wheel | P R AgencyUse focus groups to sense market perception on the client.
  • potters wheel | P R AgencyPolicy analysis notes for the benefit of the client.
market intelligence activities | potters wheel | P R Agency
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advetorials | potters wheel | P R Agency

ADVERTORIALS



  • potters wheel | P R AgencyPosition the client as sectored experts.
  • potters wheel | P R AgencyInform and engage potential customers through instructive pieces.
  • potters wheel | P R AgencyDo effective product placement through credible media pieces.
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NEWSLETTERS



  • potters wheel | P R AgencyCreate print or email newsletters to promote business.
  • potters wheel | P R AgencyCommunicate with customers.
  • potters wheel | P R AgencyCreate a good database to reach out to customers, helping the brand.
newsletter | potters wheel | P R Agency
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offline promotioanal events | potters wheel | P R Agency

OFFLINE PROMOTIONAL EVENTS



  • potters wheel | P R AgencyArrange informative engagements with potential customers.
  • potters wheel | P R AgencySuggest beneficial tradeshows/events to the client.
  • potters wheel | P R AgencyPlace the client for awards in various categories.
  • potters wheel | P R AgencyRecommend the client to big events/speaking engagements.
  • potters wheel | P R AgencySponsorships or partnership ideas.
  • potters wheel | P R AgencyCharity/Corporate social responsibility.
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INTERNAL COMMUNICATION IDEAS



  • potters wheel | P R AgencySuggest ideas for internal communication to engage employees.
  • potters wheel | P R AgencyPrepare them as brand ambassadors.
  • potters wheel | P R AgencyCreate a code of conduct for brand image for the staff.
internal communication | potters wheel | P R Agency
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website update | potters wheel | P R Agency

WEBSITE UPDATE



  • potters wheel | P R AgencyTotally revamp the content and make it friendlier for customers.
  • potters wheel | P R AgencyMake it contemporary and helpful with guidance
  • potters wheel | P R AgencyEquip it with the best tools, insights and wow factors.